Advertising in the 1900s and 1910s

Packages destined for all over the world are adorned with coloured labels. Motifs from faraway continents reflect the love of the exotic.

Carl Schmidt-Helmbrechts designs a range of advertisements for Faber-Castell with small scenes from the world of writing, arithmetic and painting.

Advertising in the 1900s and 1910s - Packaging label for the pencil edition marking the 150th anniversary of the company

Packaging label for the pencil edition marking the 150th anniversary of the company

In 1911, A.W. Faber celebrates the 150th anniversary of the company. A special edition of purple coloured pencils is launched to mark the occasion. The packaging is adorned with the family crest.

Further decades

New approaches in advertising

Advertising in the 1920s and 1930s

Cheerful advertising motifs entice people to buy

Advertising in the 1950s

New forms - new designs

Advertising in the 1960s

Photographic posters increasingly replace commercial art

Advertising in the 1970s and 1980s