40 years ago Faber-Castell founded its Malaysia subsidiary, establishing a gateway to the Asian market. Today, Faber-Castell Malaysia is the country’s leading producer and supplier of high quality stationery products and the world’s largest eraser manufacturer.
On an annual basis, Faber-Castell Malaysia produces 180 million ballpoint pens and gel pens as well as over 200 million pieces of erasers for local and export markets. Besides erasers and ballpoint pens, Faber-Castell also produces a series of other stationery products which include gel pens, highlighter, markers and removable adhesives in Malaysia.
Faber-Castell Malaysia also exports to North America, South America, European, the Middle East as well as the Asia Pacific Region.
Among its best sellers include the Grip X, True Gel, Watercolour Pencils in Wonder Box, Tack-It and the Tri-grip 2B Pencils. Apart from the mass market products for general consumers, Faber-Castell also caters to the niche market through its mid-price and premium stationery products specifically for drawing. To date, Faber-Castell Malaysia has 5 Faber-Castell retail kiosks and more than 15 conceptual shop-in-shop operating in Malaysia.
In Malaysia, Faber-Castell’s journey as a life companion began four decades ago, during which the company has had many milestones achieved and recorded. “While these achievements are an indication of time truly well spent, they are also a manifestation of the company’s commitment towards strengthening Faber-Castell as a global premium brand recognized and acknowledged by all,” said Dr Toh Yan Peng, Managing Director of Faber-Castell Malaysia at the 40th Anniversary Celebration Launch held in KLCC.
Faber-Castell Malaysia has achieved extraordinary sales performance over the four decades and its steadfast growth has made it known as the top stationery company in the country. In addition to its success, Faber-Castell Malaysia was also conferred several awards which include the Premier Brand Award (2011) from the Asia Pacific Brands Foundation for Brand Excellence in Writing & Drawing Instruments as well as the Trusted Brand Awards (2012-2016) from Readers Digest.
To top it off, Faber-Castell Malaysia was also honoured to be voted as the most recommended brand for colouring by arts teachers. Based on a survey conducted in 2015, it was reported that 80% of the arts teachers have opted Faber-Castell as the brand for colouring that they would recommend to their students; claiming that Faber-Castell colouring products are of utmost quality and students would have a smoother and enjoyable experience using stationery from Faber-Castell.
Speaking at the Faber-Castell’s 40th Anniversary launch, Toh expressed his gratitude to customers and business partners who have supported the brand from the beginning and he assured that the company will continue to uphold its core value in producing stationery with utmost quality.
Faber-Castell Malaysia’s 40 years of success celebration, is complemented with a newly launched 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays. With the new digitalised operations process, delivery day to central locations are reduced from 3 days to 1 or 2 days, oustation delivery from 5 days to 3 days while export duration is also reduced from 7 days to 3 or 4 days. Express 1-hour delivery within central of Klang Valley is also made possible with the new distribution centre in place.
On the global front, Faber-Castell enjoyed a steady year-on-year sales growth. In 2016/2017, the company recorded a whopping sales volume of 667million Euros which was also contributed by the trending adult colouring books with different themes and patterns. According to Chief Executive Officer of Faber-Castell AG Daniel Rogger, the brand foresees new trends such as “handlettering” or the “bullet journals” (a combination of to-do list and artistic doodling) to help keep sales stable this year.
As part of the Faber-Castell 40th Anniversary event, award-winning products as well as Faber-Castell’s latest innovations were showcased. Among them include Super Clip Gel, Air Gel, Eco Gel, Pro Gel (Gel Pen), WinBall (Ball Pen), Textliner 38 Pastels (Highlighter), Shark Mechanical Pencils and One Touch Corrector. Distinguished guests that were present at the event include the German Ambassador to Malaysia – H.E Nikolaus Graf Lambsdorff, Member of Executive Board Faber-Castell AG Countess Mary Von Faber-Castell & Chief Executive Officer Faber-Castell AG Daniel Rogger.
In conjunction with its 40th Anniversary Celebration, Faber-Castell Malaysia has also donated a total amount of RM20,000 to Hope Worldwide. The donation goes into supporting Hope Worldwide’s Reading and Creative Art Programme for children aged between seven to 12 years old belonging to the underprivileged communities in Sentul and its neighbouring vicinities.
About Faber-Castell Group
Faber-Castell is one of the oldest industrial companies in the world. The company is the world’s leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative design, as well as decorative cosmetics. Faber-Castell is renowned for its high quality, innovative products, commitment to tradition, and environmental awareness.
Founded in 1761 at Stein near Nuremberg by cabinet maker Kaspar Faber (1730–84), the enterprise is family-owned since nine generations. Under Kaspar Faber's ambitious great-grandson Lothar (1817–96)., it expanded internationally and opened branches in New York (1849), London (1851), Paris (1855), Vienna (1872) and St. Petersburg (1874). It opened a factory in Geroldsgrün where slide rules were produced. Lothar von Faber was a pioneer in marketing and sales and a visionary entrepreneur. He set the standards for high-quality pencils, initiated the trademark law in Germany and was ennobled by the Bavarian king for his achievements in product innovations, social and economic commitment. In 1898, after the marriage of Lothar's granddaughter with a cadet of the Counts of Castell-Rüdenhausen, the family – and later also the company - took the name of Faber-Castell. In 1993, new corporate logo was introduced, combining the company name with “Since 1761” as a reference to its long heritage and an icon of the "jousting knights" – symbol of fairness, values and tradition.
Today, the company operates factories in 9 and sales units in 23 countries in Europe, Asia, North and South America, Australia and New Zealand. The Faber-Castell Group employs a staff of approximately 8,000 and does business in more than 100 countries.
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments with latest Fast Dry GEL Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing Malaysia’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil awarded by Guinness World Records measuring 19.75 meters in height and 0.8 meters in diameter. Making it a landmark in Malaysia.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004.