Parents are beginning to view children's toys in a different light with the introduction of Faber-Castell Malaysia's Creativity for Kids range. And that's because it nurtures creative development and enables children to individually express themselves. Creativity For Kids, which focuses on offering experiences that stimulate and encourage natural creativity among children is quickly gaining popularity while relieving parents from the - all too often - guilt of overindulging their children.

Nurturing creativity has gained more and more significance in recent times. This comes in the wake of recent studies that establish creativity as being a means of discovering potential and maximizing its effectiveness. "Creativity is an essential form of problem solving, our products aim to help children enhance creativity and draw upon it for inspiration. Even working adults today are encouraged to find creative solutions in tackling office matters," says Mr. Toh Yan Peng, Managing Director, Faber-Castell Malaysia.

Apart from its high quality and impressive 30-year track record, Creativity for Kids products feature an open ended concept which is designed in a way that every project is not limited to a specific ending. They are different for each child as it reflects the individual's unique imagination and creativity. There is no right or wrong way in the creative process when working with Creativity for Kids from Faber-Castell. "You can start them on these products from as early as three years old. Prices range from just RM19.90 onwards," says Product Manager, Kaneha Sundari. She adds, "All materials, even glues and paint are compliant with ASTM standards as all steps taken in the development and production process are to ensure quality and safety."

Suitable for both individual and group play, these products cultivate curiosity, imagination and increase the willingness in children to explore in their own unique way. From assembling and painting your very own pirate ship with the customized aesthetics of a seafaring vessel; to creating your own personalized bracelet, Creativity for Kids abounds with innovative activities and educational discoveries; of which several in its range have earned awards. Even parents will be tempted to take a hand at it.

According to Faber-Castell Malaysia, the product is quickly gaining pace in the local market as parents' concerns for wholesome child development has heightened in recent years. The company is set to embark on bringing the product to the forefront of the child development industry in Malaysia

Creativity for Kids products are available in leading toy retail outlets, bookstores and hypermarkets.

Faber-Castell Malaysia was founded in July 14th, 1978 with an initial staff force of 12. It initially served as a sales company for the domestic market. In 1980, Faber-Castell Malaysia commenced its manufacturing operation; producing natural rubber and PVC erasers. It currently serves and supports more than 1000 customers.

Faber-Castell Malaysia's new factory today not only houses the World's Tallest Pencil measuring at 19.75 meters in height; it has a staff force of 500 and an annual production capacity of 500 million pieces of erasers and 100 million pens.

Released by Marketing Department, A.W. Faber-Castell (M) Sdn. Bhd.
For more information, kindly contact:
Kindly contact Mr. Andrew Pang at brand@fcmal.com.my
Tel: 603-8024 6363, Fax: 603-80247886