Petaling Jaya, 30 June 2010 - There was air of sheer contentment at Faber-Castell Malaysia today when it unveiled its new range of Grip X pens - which can only be described as "a high quality writing solution in a practical package." Mr. Toh Yan Peng, Managing Director and Founder of Faber-Castell Malaysia, in radiant elation was also quick to point out that Grip X - like many of its other range of implements - was designed and manufactured in Malaysia.

Unlike regular ballpoint pens which employ the use of oil based ink, the Grip X range from Faber-Castell features a Low-Viscosity Gel which provides an effortless flow of ink for a lighter feel; and that added dexterity similar to that of fully Gel based inks. "And priced from just RM1.30, it provides a smooth, comfortable writing experience at an affordable price– ideal for office and student use," Toh added.

Available in 0.5mm and 0.7mm, individual needs are further catered for with the choice of roller-point and needle-point nibs. Colors offered in this range are blue, black and red.

And true to Faber-Castell's long standing affinity to style and design, the Grip X range does not fall short in aesthetics. Armed with a trendy retractable nib and an ergonomically designed triangular shaped chamber - complete with rubber grip, it delivers a posture that provides for extensive usability and comfort - key features that will certainly make it stand out from the rest.

"It is totally a versatile and practical choice for anyone, actually. All you need to do is to try it and you'll experience actual value for money. And since it's totally a Malaysian product, it becomes a cost effective option for offices and businesses," said Toh when asked who the new range was intended for. Grip X range is currently available at local retail outlets. Faber-Castell Malaysia is confident that with the launch of its new range, consumers will be provided with a new chapter in writing excellence without the need to spend too much.

Faber-Castell Malaysia was founded in July 14th, 1978 with an initial staff force of 12. It initially served as a sales company for the domestic market. In 1980, Faber-Castell Malaysia commenced its manufacturing operation; producing natural rubber and PVC erasers. It currently serves and supports 750 dealers, 330 key accounts, 30 premium and corporate dealers and 80 export customers.

Faber-Castell Malaysia's factory today not only houses the World's Tallest Pencil measuring at 19.75 meters in height; it has a staff force of 550 and an annual production capacity of 500 million pieces of erasers, 80 million ballpoint pens, and 20 million gel pens.